ForestEthics

ForestEthics recognizes that individuals—and corporations—can be mobilized to create positive environmental change. By leveraging that simple idea, ForestEthics has helped to protect more than 7 million acres of endangered forests. The organization recognizes that corporations have significant power and influence, and it has demonstrated that it is possible to use that influence to effect positive environmental change. Governments and loggers listen to corporations, and corporations are willing to listen to ForestEthics.

Funding from the V. Kann Rasmussen Foundation has enabled the organization to further its campaign against Victoria’s Secret, which prints more than 1 million catalogs a day, mostly on paper that comes directly from forests. Its Victoria’s Dirty Secret campaign has been featured on major media outlets. Two full-page advertisements have run in the New York Times, hundreds of protests have been held across the country, and its website, www.victoriasdirtysecret.net, gets approximately 50,000 unique visitors per month.

For more information about ForestEthics, visit www.forestethics.org.