ForestEthics seeks to protect endangered forests. When they find that endangered forests are being destroyed, they determine which corporations are purchasing the products of that destruction. If a corporation refuses to change its practices, they hold that company publicly accountable—with protests, websites, email campaigns, national advertisements, and more. And when a company is ready to protect endangered forests, they help the company implement sound policies through their Corporate Action Program. To date, ForestEthics has helped protect over 65 million acres of endangered forest in Canada and Chile.

On December 6, 2006, ForestEthics announced a landmark victory in its two-year public campaign against Victoria's Secret, which featured over 750 protests and events, widespread media attention and more than one million unique visitors to the campaign website, VictoriasDirtySecret.net. Limited Brands, parent company of Victoria’s Secret, revealed a new forest protection policy and a new contract for the paper that they use in their catalogs. The policy, unprecedented in its scope, includes several landmark environmental measures and ensures that the pulp for the company’s catalog paper will not come from endangered forests.

For more information visit: www.forestethics.org